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Analogical Chronicle about a Digital Future

Analogical Chronicle about a Digital Future

08/11/2018

Belkys Rodríguez Blanco

My personal digital switchover took place in the 21st century by the time I was working as an editor at a digital newspaper. The paper-based world of the 90´s I knew collapsed and it led to an avalanche of new terms, many of them in English, and to new techniques to communicate in the Internet. I cannot deny I felt giddy but I took on the challenge with positivism and even with a certain degree of sense of humour. I recalled the saying:´if you cannot beat them, join them´. And that is how the digital world shook my life like an earthquake 2.0. 

A new reader was waiting for me on the other side of the computer monitor and I was supposed to meet their expectations. So I got on with it and I started to dive into a universe that, after a short while, seemed amazing to me. I learned to work on a digital platform in which I had to summarise concepts, use catchy headlines, add links, attach multimedia to the news to make them more engaging and to choose the perfect keywords to improve SEO ranking. I am an enthusiast in short stories and that helped me in concise news writing. My news would rapidly travel across cyberspace and cross oceans to reach other continents. 

To adapt to digital transformation and survive, or to get stuck in the analogue world and disappear: that is the question. Millenials are well aware of these facts. They belong to a generation of people who check their cell phones even during sleep times. 24% of world population are millenials and they prefer on-line shopping. Companies must meet their needs and offer customised products. Sooner or later, the digital switchover will have influence over a society that once followed a visionary like Aldous Huxley, author of Brave New World (1932), a dystopian novel set in a world of reproductive technology, genetically modified citizens and phsychological manipulation through drugs. Today, the same society welcomes technological breakthroughs like AI, 3D printing, smartphones and big data. 

My analogue past is definitely gone. Internet has changed the rules of the game and like the journalist Mark Briggs states in his book Journalism 2.0 “we must learn the new rules and terms and get motivated”. Being more flexible and open to change and training are key concepts to survive Digital Age without renouncing to what we have experienced. I am not trying to get rid of traditional books or vinyl records. I do not aim to become an influencer with many followers neither. My ambition is simpler: I want to become a storyteller able to convince her readers that a digital transformation is needed and that it is here to stay and to make our lifes easier. 

While writing short stories for a digital platform to sell touristic activities I have realised that the technological revolution is gaining ground in a sector that is changing with the times. We use more and more our electronic devices to book trips and, before and during our holidays, we use apps to search experiences that thrill us. The hotel is not the last border of tourism sector. Digital travelers of the current century seek the adventures the destination has to offer. Being close to them during that process is a way to get to know them better in order to offer a customised range of activities.

It is important to open a communication channel between both parts in order to reach a win-win situation.

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